Automotive Testing Expo 2016
Media Motive, a part of NetCom Group, attended Automotive Testing Expo last week, one of the most anticipated exhibitions of the year in the automotive industry.
Held in Stuttgart, the exhibition proved to be once again a highly flexible environment, where a wide range of sales and marketing objectives can be achieved and brand new opportunities are given to companies worldwide. No exception for Media Motive this year, which presented two revolutionary products, B3 and M3 Alpha.
‘Many professionals from all over the world were captivated and came to our booth, where the interest for both the products was extremely high’, said Giovanni Fiengo, CEO of Media Motive, who is thrilled by the important achievements at ATE 2016. ‘The investments made by Media Motive on the M3 Test Automation platform resulting in the M3 Alpha products, aimed at the automotive industry, and the newly developed B3 breakout box have been proving to be successful, and so have our efforts to make such revolutionary products. Our company demonstrated, once again, to stand out as one of the leaders in software testing and automation fields’, he continues.
When asking for the reasons of such success in Stuttgart, Salvatore Pirozzi, Head of Automotive Testing, feels confident that ‘it is the evidence of our capability to realise the real market needs, listening to our Customers, and turn them into tangible products’.
‘M3 Alpha, as a result of the verticalization of the M3 Test Automation platform, proves the universality of the platform itself. On the other hand, B3 is the evidence of our capability which has helped us go beyond the traditional breakout box concept’, said Manuela Tufo, Head of R&D, ‘and has proved that Media Motive is able to think out of the box by bringing two extremely innovative products to different levels of market’.
‘M3 Alpha and B3 caught the interest of several companies from Europe and around the world’ said Giovanni Azzarà, Media Motive’s Head of Business Development, and he explained how important the exhibition was in order to build and maintain Customer relations. ‘Our presence at ATE 2016 gave us the opportunity to get to meet new international partners and confirmed that Media Motive is eager to embrace new international challenges’.